MoviePass has made a series of sweeping changes to its service, drastically altering the value of the monthly subscription ticketing program. Just as the highly anticipated Marvel blockbuster
Avengers: Infinity War hits theaters, MoviePass announced it would no longer offer the ability for subscribers to to see the same movie more than once.
In its updated
Terms of Use, MoviePass states in all capitals:
"THE SERVICE PROHIBITS REPEAT VIEWINGS OF THE SAME MOVIE."
It's a move that'll surely upset moviegoers hoping to catch repeat viewings of
Avengers: Infinity War through the service, and comes at a time when the company just recently altered its plan.
In the FAQ section of the MoviePass website, the company attempts to put a positive spin on the unfavorable change. Asked why members can't see the same move more then once, MoviePass states:
"We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass. We hope this will encourage you to see new movies and enjoy something different!"
This latest changes comes on the heels of MoviePass offering
a special "promotion" that bundled iHeartRadio All Access with a stripped-down version of original MoviePass plan. The once too-good-to-be-true service that offered one movie ticket per day for just $9.95 a month, now only offers a plan that supplies subscribers with just four movie tickets per month. Still a decent value, all things considered, but nowhere nearly as attractive as before. Speaking to
The Hollywood Reporter, CEO Mitch Lowe said he wasn't sure if the ticket-per-day offering would ever return.
These latest changes could have something to do with MoviePass parent company Helios recording a $150.8 million loss in 2017, largely from MoviePass. Anyone who purchased a year's subscription of MoviePass in advance is urged to call customer service should they have an issue with the new terms.
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