Movietickets.com conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets. Of the nearly 3,000 that were surveyed, 65% said they watched the entire game from kick off to the end. Of those that watched the entire game, the following data was collected:
The commercial for
Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for
The Fast & Furious 6 (77%). Here is the breakdown in full.
Iron Man 3 – 79%
The Fast & Furious 6 – 77%
Star Trek Into Darkness – 69%
Oz The Great and Powerful – 68%
World War Z – 48% Men remembered the commercial for Iron Man 3 most, followed closely by The Fast & Furious 6.
Women also remembered Iron Man 3 most, followed closely by The Fast & Furious 6.
The commercial for The Fast & Furious 6 (84%) and Iron Man 3 (82%) nearly tied for the top spot of most remembered by those under the age of 25.
The adults age 25+ had a little different view from the under 25 crowd with Iron Man 3 (74%) followed closely by The Fast & Furious 6 (70%).
Among the women under 25 years of age that took the survey, the commercial for Iron Man 3 and The Fast & Furious 6 (74%) tied for the most remembered movie advertisement.
Among the men under 25 years of age that took the survey, the commercial for The Fast & Furious (86%) and Iron Man 3 (84%) was the most remembered movie advertisement.
What movie commercial was most effective at encouraging the viewers to see the film in the theaters?
The Fast & Furious 6 was the most effective movie advertisement.
The Fast & Furious 6 had the highest effectiveness among the men in encouraging them to see the movie in the theater
The Fast & Furious 6 had the highest effectiveness among the females in encouraging them to see the movie in the theater
The Fast & Furious 6 had the highest effectiveness among the population under the age of 25 in encouraging them to see the movie in the theater
Iron Man 3 had the highest effectiveness among the adults 25 years of age and older in encouraging them to see the movie in the theater
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