A bit of interesting speculation is surfacing that revolves around supposed talks between Hasbro and DreamWorks Animation, a division of DreamWorks Studios. According to one article that has surfaced on Deadline, Deadline reports that "DreamWorks Animation is deeply engaged in two potentially game changing negotiations that could transform the company — including one with Hasbro to forge a family entertainment powerhouse to be called DreamWorks-Hasbro." The report claims that this deal is at least 60 days off, if it even happens, while both companies are not commenting on the matter and dismissing as rumor and speculation. You can read the full article here for more details.
You may recall that DreamWorks was involved in the production and distribution of the live action films Transformers (2007) and Revenge of the Fallen, while being somewhat involved in a lesser role with Dark of the Moon. It's not totally inconceivable that these two companies could potentially be in business discussions.
The biggest question circling around this rumor for now: what does this mean exactly? Is this Hasbro shifting away from physical toys and moving towards more entertainment routes? Will there now be more opportunities for Transformers toys? Are Transformers animation films now more plausible?
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