Since the NBC series began, Heroes and Sprint have partnered for several webseries, but now the connection between the main series and webseries will be growing even closer this year.
Heroes' new season begins with the next volume, "Redemption", and the introduction of a carnival that is the home to several major new super-powered characters. Meanwhile, the next (wait for it) ten-part webseries, launching September 28th, will focus on that carnival, with three characters from the series also playing a part in the webseries. Yes, you heard right ten-part!
In addition, a new character will be introduced in the webseries and then will appear on Heroes in the new season – the daughter to carnival member Lydia (played by Dawn Olivieri). Like her mother, Lydia will have a power of her own.
Below is the full press release for the new Heroes webseries:
From IGN.com.
- NBC
Dawn Olivieri as Lydia in Heroes
NBC.COM AND SPRINT TEAM UP TO DELIVER A GROUNDBREAKING NEW WAY OF STORYTELLING FOR FANS OF NBC'S HEROES
Multi-Platform, Customized and Interactive Storylines Developed for Fans.
UNIVERSAL CITY, Calif. NBC.com and Sprint today announced a groundbreaking, multi-platform, customized and interactive partnership with the hit NBC drama Heroes.
The announcement was made by Vivi Zigler, President NBC Universal Digital Entertainment.
"Once again Heroes is breaking new ground in digital entertainment," said Zigler. "By taking the great storytelling of Heroes and partnering with such a savvy company such as Sprint -- we are going to give the fans an amazing multi-platform experience."
"We are pleased to continue our partnership with Sprint, now in its third year, and bring fans a unique multi-media experience that seamlessly integrates the Sprint NOW messaging into the fabric of the Heroes story. This an excellent example of how to engage fans of a show by leveraging the strength of the digital medium, and it's a model for how we'd like to continue to do business with our advertising partners," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal.
Beginning on September 28 and continuing for 10 consecutive weeks, an original Heroes story will unfold on the multiple platforms of NBC.com and Sprint. Each installment in the 10-week run will be launched by a 30-second on-air scene, tied directly to a Heroes storyline, which will direct fans to online, mobile and interactive gaming sites. All of the creative content will run parallel to the on-air "Heroes" narrative as well as will allow fans to discover more about the characters through their interaction with the online games, stories, clues and mobile content.
The 10-week NBC.com/Sprint event will revolve around a new element from the fourth season of Heroes - a mysterious traveling carnival populated by a group of people extraordinary abilities led by a charismatic and powerful figure. Three members of the cast will appear on-air in the series as well as in the duration of this integrated storytelling.
NBC.com and Sprint will offer the following features to enhance the multi-platform experience:
- Graphic novels for mobile devices
- Interactive SMS synched to broadcast
- Interactive storylines from which Sprint users will receive clues to unlock a mystery
- A $25,000 sweepstakes which links the interactive story
- A Heroes survival game
- One-minute scenes airing online directly tied to the on-air
- Carnival storyline micro-site
- Carnival-themed online games
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast. Please log on to www.nbc.com to learn more.
LEEE777 - Oh my, webseries are getting better and better, i don't know about your guys, but i cannot wait for this one! ; )