ANT-MAN AND THE WASP: QUANTUMANIA Is Unlikely To Break Even By The End Of Its Global Box Office Run

ANT-MAN AND THE WASP: QUANTUMANIA Is Unlikely To Break Even By The End Of Its Global Box Office Run

Ant-Man and The Wasp: Quantumania's time in theaters is beginning to wind down, and a new report confirms the movie is unlikely to break even, making it one of Marvel Studios' worst-performing titles...

News
By JoshWilding - Mar 27, 2023 01:03 PM EST
Source: Variety

Ant-Man and The Wasp: Quantumania looks set to become one of the only Marvel Studios movies to fail (or barely reach) $500 million at the worldwide box office.

That puts the threequel in dubious company as its current $470 million haul means Ant-Man's latest adventure sits alongside pandemic titles such as Black Widow ($379 million), Shang-Chi and the Legend of the Ten Rings ($432 million), and Eternals ($402 million). 

Despite less than glowing reviews, both Doctor Strange in the Multiverse of Madness ($955 million) and Thor: Love and Thunder ($760 million) performed incredibly well last year. Ant-Man and The Wasp: Quantumania, meanwhile, looks set to fall short of both Ant-Man ($519 million) and Ant-Man and The Wasp ($622 million). 

According to Variety, with a production budget of $200 million and a marketing spend of around $100 million, the threequel will fall short of the $600 million it needs to break even. 

It may, however, be able to recoup some of its losses through home entertainment and merchandise.

"There’s no question, audiences were not satisfied with 'Ant-Man 3,'" David A. Gross, the boss of movie consulting firm Franchise Entertainment Research, tells the trade. "Superhero fans are highly in tune with these stories, and that helps when the films connect, which has been almost all of the time. But in this case, it hurt."

"Marvel’s track record has been truly remarkable. I’m willing to give them the benefit of the doubt," he adds. "Marvel rarely misses. But it happens regularly with all kinds of movies."

This is an undeniably disappointing result for Marvel Studios and one we know has prompted a change in approach to future titles (something returning Disney CEO Bob Iger is keen to focus on based on recent remarks). 

In our review of that movie, we said: "Despite being an example of why a movie shouldn’t be shot almost entirely in The Volume, every time Jonathan Majors steps on screen as Kang, Ant-Man and The Wasp: Quantumania is an epic tale to astonish and a monumental chapter in the Multiverse Saga."

What did you guys think about Ant-Man and The Wasp: Quantumania?

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santoanderson
santoanderson - 3/27/2023, 1:33 PM
Hollywood 20 years ago: “$100 million for a Batman movie? That seems pretty risky.”

Hollywood today: “Hey, let’s spend half a billion dollars on Ant-Man 3.”
hazapez
hazapez - 3/27/2023, 1:56 PM
@santoanderson - lol
TheHumanSpider2
TheHumanSpider2 - 3/27/2023, 4:43 PM
@santoanderson - That is basically the main problem, the genre became a bubble...which exploded.
Rosraf
Rosraf - 3/27/2023, 7:17 PM
@santoanderson - "with a production budget of $200 million and a marketing spend of around $100 million, the threequel will fall short of the $600 million it needs to break even." (?)

- I don't see how that "break even" math works. It sounds like the $470 million box office would $170 million over production and marketing.
Origame
Origame - 3/27/2023, 7:54 PM
@santoanderson - thats basically just inflation.
ELAYEM
ELAYEM - 3/27/2023, 9:48 PM
@Rosraf - Film studios dont receive 100% of the ticket sales. Roughly 50% goes to theaters and that’s just in the US. Studios receive even less than 50% of ticket sales from international markets.
lvcl
lvcl - 3/28/2023, 5:13 AM
@TheHumanSpider2 -

If they had continued making good movies, the bubble would not have exploded.

The problem is that since Eternals, every movie is worse than the last.

At Disney they want to do everything for the masses, in a hurry and with the same quality, and things are not done that way.

Before Endgame, quality prevailed in the scripts, plots and characters. But now they are only interested in putting the greatest number of characters on the screen like FOX did before, even if they are not presented or well constructed, the plots fall apart under their own weight. And the fx thing is the worst thing, there are tv series with better special effects.

I think that they belive that fans are stupids and will go to the theatre and paid for any bullshit they produce.
MosquitoFarmer
MosquitoFarmer - 3/27/2023, 1:36 PM
I think the hate on the movie is excessive, but that doesn’t mean peoples’ opinions are wrong.
SonOfAGif
SonOfAGif - 3/27/2023, 2:02 PM
@MosquitoFarmer - I think fans are just upset that Marvel Studios is treating every film the same. If you look at the Infinity Saga. Each film had their share of jokes but each film felt different. Since post Endgame almost every film has felt the same with the exception of Shang Chi, No Way Home, Multiverse of Madness, and Wakanda Forever. But the rest has been Taika Waititi styled humor. And that needs to end. The Guardians of the Galaxy should have been the only series that was comedic focused with a deeper story that was overlooked because of the comedy. But Thor and Ant-Man are very pivotal pieces to the overall 616 Universe for growth and those entries needed to be handled more seriously. Ragnarok made sense because they treated Sakaar like a lawless nightclub. But post Ragnarok, Thor needed to handle his grief and consequences of his decisions in Ragnarok.
Variant
Variant - 3/27/2023, 2:28 PM
@MosquitoFarmer - I agree with you. The hate is 100% excessive. Mostly because there are ravenous anti-fans out there that have no life and are just WAITING for something to go awry.

That's not to say the film was great. It wasn't. And as a huge MCU fan I'll be the first to say I left the theater a little disappointed. But that's ALSO not to say the film was terrible. It wasn't. SOME aspects missed the mark. Overall tho, the film was still pretty good. The problem is, the MCU set the bar so damn high, "pretty good" is subpar.

Lastly I'll say, I do think we're seeing Marvel Studios respond to criticism. She-Hulk's CGI, Thor 4's overdone humor / not enough god butchering, AM3 missing the mark... it's a good sign. Feige and Iger are a dream team. They're making tough decisions -- like the Alonso situation -- to get the MCU back to the gold standard it crafted itself to be.
TheTyrantVirus
TheTyrantVirus - 3/27/2023, 2:54 PM
@SonOfAGif - "Since post Endgame almost every film has felt the same with the exception of Shang Chi, No Way Home, Multiverse of Madness, and Wakanda Forever. But the rest has been Taika Waititi styled humor."

That leaves Black Widow, Eternals, Thor 4, and Antman 3. None of those really feel the same to me at all, even Thor 4 and Antman 3, which were both admittedly more inclined toward humor. The difference being that Thor 4's humor was like a Looney Tunes cartoon meets Old Spice commercial (in a bad way) and Antman 3's actually worked for me (it felt more absurdist/oddball than slapstick/random).

I personally loved Quantumania. I see why it wouldn't be universally loved, taste is subjective, but I really don't get why it's so excessively hated.
WakandanQueen
WakandanQueen - 3/27/2023, 1:36 PM
Don't tell this to the AntManDidntFail guy...
marvel72
marvel72 - 3/27/2023, 1:37 PM
@WakandanQueen - You won't see him. He's gone into hiding.
ModHaterSLADE
ModHaterSLADE - 3/27/2023, 1:39 PM
I like Rudd, but the Ant-Man movies to me always felt subpar compared to their more successful films, which is unfortunate considering Antman and Wasp are OG Avengers in the comics.
Matchesz
Matchesz - 3/27/2023, 1:44 PM
@ModHaterSLADE - technically Hank and Janet are OG Avengers, Scott and Hope were just their copy cats. Another example of the weird decision making MCU likes to make having them join the main avengers. They rushed all of their story lines and should have at least waited for old man Hank to pop up before introducing Ultron
SonOfAGif
SonOfAGif - 3/27/2023, 2:03 PM
@ModHaterSLADE - Here me out. Ant-Man going forward would work as a Disney+ series. And have Hope fund the West Coast Avengers in an ensemble film.
ModHaterSLADE
ModHaterSLADE - 3/27/2023, 2:37 PM
@SonOfAGif - I mean tbh I always thought Ant-Man would have been better as a series or just a Disney Plus special like Werewolf By Night.
VictorAlonzo
VictorAlonzo - 3/27/2023, 3:27 PM
@Matchesz - 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯
marvel72
marvel72 - 3/27/2023, 1:39 PM
I think Guardians Of The Galaxy Vol 3 will be OK but The Marvels....
WakandanQueen
WakandanQueen - 3/27/2023, 1:43 PM
@marvel72 - The delay was a smart decision. I also think it has the benefit of being a self-contained "event", in which all characters are already tied to Carol. Plus, the first film was a breakout overperformer, so the natural expectation is that it will face some sort of drop, unlike Quantumania, which had A LOT of room to outgross its predecessors and was specifically designed to do so.
Matchesz
Matchesz - 3/27/2023, 1:47 PM
@marvel72 - I expect an even cringier version of the "Just a girl" scene as the people in charge seem to love to read what we hate in the comments and double down on all of it
marvel72
marvel72 - 3/27/2023, 1:49 PM
@WakandanQueen - I thought Ant-Man 3 looked good,even promising from the trailers.

As for The Marvels, do people actually care enough for Captain Marvel and Ms.Marvel.

It was meant to be a summer movie, I think it's been moved because Disney Marvel don't have confidence in it.
supermanrex
supermanrex - 3/27/2023, 1:51 PM
@marvel72 - the marvels will be fine. outside of this place which is mostly negative, there is a lot of positive anticipation for the marvels.
supermanrex
supermanrex - 3/27/2023, 1:53 PM
@Matchesz - they dont give a shit about your hate raid. they respond to people who liked it and give them a moment. these movies dont revolve around the cesspool that is CBM comments section.
marvel72
marvel72 - 3/27/2023, 1:57 PM
@Matchesz -

Me watching Captain Marvel

dagenspear
dagenspear - 3/27/2023, 2:02 PM
@marvel72 - That's because the trailers manufactured a whole plot that didn't exist, by basically passing off Kang's casual single scene pitch to Janet as him making a deal with Scott for him to get the time he lost with his daughter back.
dagenspear
dagenspear - 3/27/2023, 2:02 PM
@supermanrex - Fine is debateable. But that doesn't mean it'll be bad though.
marvel72
marvel72 - 3/27/2023, 2:03 PM
@supermanrex - I don't hate Captain Marvel,I would actually watch it over most of phase 4 but I don't like Brie Larson and Ms.Marvel is just a nothing character to me.
dagenspear
dagenspear - 3/27/2023, 2:05 PM
@supermanrex - Somebody involved in these shows/movies cares about that type of stuff, otherwise they wouldn't have handcuffed the plot of the She-Hulk show with this nonsense.
GeneralZod
GeneralZod - 3/27/2023, 2:35 PM
@marvel72 - I think that's right. When I first read, "the Marvels," I thought it was going to be a period movie going back to the Timely era and incorporating Sub-Mariner and the original Human Torch. Or something else. Not a movie with 3 Captain Marvels. It didn't work in Shazam 2.
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