An Extensive Look At Marvel & DC At The Movies

An Extensive Look At Marvel & DC At The Movies

Does DC make better movies? Has Marvel dominated the box office? Who does the general audience prefer?

Editorial Opinion
By Havenless - Aug 28, 2013 06:08 AM EST
Filed Under: Comics
Source: Metacritic

Often when I peruse various comic book movie forums, I will come across people making boisterous claims about how DC has fewer movies but they are much higher quality than Marvel, or that Marvel is preferred by the general audience because they have much better Box Office returns. So I finally cracked and decided to get the numbers on these claims. I know that DC movies are really made by Warner Bros., but we can compare the intellectual properties, of which DC is relevant.

Now obviously, Marvel has made more movies than DC. So in order to accurately compare the two, we're going to average out the numbers for each company. The following lists are for movies that made Silver Screen Box Office numbers, and the statistics are sourced from IMDB.com, BoxOfficeMojo.com, RottenTomatoes.com, and Metacritic.com. Let's begin:

Average Domestic Gross:

Marvel: 185.51M$
DC: 132.35M$
Advantage: Marvel (By about 50M$ per movie)

(A statistic that will surprise no one: DC's top 9 highest grossing movies are all Batman or Superman adaptations, as well as 11 of their top 13)

Average Worldwide Gross:

Marvel: 416.15M$
DC: 328.90M$
Advantage: Marvel (By about 90M$)

"Whoa! Hold the PHONE! Quite a few of DC's movies came out in the 70's and 80's, when Marvel's big boom didn't occur until the 2000's! Of course Marvel will make more, inflation!" Excellent point. So let's see what the average budget put into each movie amounts to:

Average Budget:


Marvel: 128.66M$
DC: 107.27M$

This shows the disparity right there. Older movies were cheaper to make, so despite DC throwing 200M$ at every adaptation these days, they still come in a bit behind Marvel in this department. Superman: The Movie was a big budget blockbuster at 55M$ when it was released. These things have to be taken into account. So lets take average gross and divide it by budget to find out how much every studio makes per dollar spent:

Percentage of Gross Return on Each Dollar Spent, Domestic:

Marvel: 144%
DC: 123%
Advantage: Marvel (By 21%)

Percentage of Gross Return on Each Dollar Spent, Worldwide:

Marvel: 323%
DC: 307%
Advantage: Marvel (By 16%)

Marvel does make a bit more at the box office. I don't believe general audiences have full working knowledge on which movies come from which companies, especially when you get down to the Ghost Riders and the Green Lanterns. DC's lower % may be atttributed to their repeated failures trying to adapt non-Superman/Batman franchises, or it may be the opposite, and they don't have enough franchises for people to get attached.

So next, let's check out reception to these movies.

Average Metacritic Score:


Marvel: 54
DC: 55.14
Adantage: DC (By about 1 point)

Average Rotten Tomatoes Score:


Marvel: 57.7% (Rotten)
DC: 52.44% (Rotten)
Advantage: Marvel (By about 5%)

Average IMDB User Rating:


Marvel: 6.5
DC: 6.1
Advantage: Marvel (By about .4 rating)

So, in conclusion, Marvel is a slightly bigger name in the motion picture business in seemingly quantity and quality. One advantage DC does have is since they have fewer movies out, it will take fewer home runs to improve their scores here than it would take Marvel. It will be interesting to see where these companies will be at in 10 years. I hope you also found some interesting information in these statistics.

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SnapperCarr
SnapperCarr - 8/28/2013, 7:40 AM
I already read your article on Comicvine
Havenless
Havenless - 8/28/2013, 7:42 AM
@BJ10

Critics are very important, as they sway who will and won't go see a movie, or how people who are on the fence view a movie. Have you ever come out of a movie thinking, "I'm not entirely sure whether what I watched was good or bad...", then read reviews that gave it a glowing recommendation, only to have you recommend it to others thereafter? Mob mentality, it's human nature.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:04 AM
Who gives a shit? Enjoy both. It's not against the law to like DC AND Marvel.

Just remember ELE.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:32 AM
Superman Returns is higher than Avengers on Metacritic. That must mean Superman Returns is better!!!

*facedesk
Minotauro
Minotauro - 8/28/2013, 8:34 AM
@Havenless - "Critics are very important, as they sway who will and won't go see a movie, or how people who are on the fence view a movie."

If you honestly believe this, then I feel sad for you. No, seriously.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:42 AM
What makes a good CBM is a combo of things not just one.

Fans opinions, critic scores and review, box office, performances, the plot, and more all go into what makes a great CBM.

Look at The Dark Knight for example. It had all of this things. Avengers too. And lastly Spider-Man 2 (no matter what you think of Tobey and Dunst, that film was their best performances in the trilogy).

Does Man of Steel have all these things? No. Iron Man 3? No. I could go on but one factor does not mean its a great film or not.
Frogman
Frogman - 8/28/2013, 8:42 AM
You need to bare in mind that all DC films come from Warner Bros as well. Marvel has Marvel Studios, Sony, Fox because they don't have all the rights. Warner don't just make superhero films so there are a lot less DC films to compare.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:45 AM
*these things not this
Havenless
Havenless - 8/28/2013, 8:48 AM
@Frogman

25 DC movies vs 30 Marvel

Not that large of a separation
Havenless
Havenless - 8/28/2013, 8:48 AM
@Levitikuz

Hence why I used fan voting, critic voting, metacritic voting, budget, gross, and Gross/budget as measuring sticks.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:49 AM
And when I say box office, it depends on the hero.

Hellboy 2 nearly doubled their budget and made 170. For a non Marvel or DC character who is little unknown, that's pretty good. Dredd's box office wasnt good. I don't think it made 50 mill. I mean yea it's a good movie but you can't even make 50 mill?

The Mask back in the day had the second biggest CBM box office of all time and he was unknown.

Depends on the hero. GL underperforms while Hellboy 2 performs well.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 8:51 AM
Hellboy 2 also came out a week before The Dark Knight. Could have been bigger.
Havenless
Havenless - 8/28/2013, 8:57 AM
But that was also a sequel, people knew and saw the first Hellboy. It also helps that it was actually good.

Here's a funny thing to think about: Based on per-movie profit, Marvel Studios is the most successful film studio in history.
Havenless
Havenless - 8/28/2013, 9:01 AM
@BJ10

Marketing and subject matter and all that obviously have something to do with it, but Green Lantern was marketed to death. As was Thor. Same summer. Thor was a hit, GL was not. No one knew either of these characters before then.

So why did Thor rake it in and GL flopped?
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 9:27 AM
Havenless

Saying people saw Hellboy 1 is like saying people saw Mamma Mia during The Dark Knight's run. Hellboy was out while Passion of the Christ was out which is a huge negative. You have a Jesus movie against a movie where the main character looks like the Devil and is named Hell. Hellboy also made 90 mill, 30 more than it's budget.

Also one point you said is critics opinions matter to the GA when they don't. Their as equal as all of the other things I listed. For example Hulk has a better critic score than Man of Steel yet fans prefer Man of Steel to Hulk.

They are all equal. One's not more important than the other.
marvel72
marvel72 - 8/28/2013, 9:43 AM
i thought this was common knowledge that in movie land marvel is superior to dc.

the metacritic average score will change next year,marvel has four movies coming out in 2014 while dc has nothing.
GinjaNinja
GinjaNinja - 8/28/2013, 10:03 AM
Thats all the Marvel Movies, not only the ones made by Marvel Studios. Hopefully DC starts their comeback.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 11:24 AM
I don't disagree with your point 0megaDaGod but we're discussing best CBMs. Now as a kid, I liked Batman & Robin (lets be honest which 4-5 year old kid didnt). It made more than Hellboy & Dredd. Now is it better? No. There are so many points that you need to have to say 1 film is a great CBM. Box office is one point. You need other points to even it out for the rest because its not fair. Iron Man 3 is not the best solo CBM. With God as my witness, that film is not. Am I saying it sucks? No just that there are better films.

I see your point and agree but still box office is one factor.
LEVITIKUZ
LEVITIKUZ - 8/28/2013, 11:48 AM
This year the only films I saw were 42, MOS, IM3, Hangover 3, and The Wolverine. Really want to see Elysium but I don't have time or the money really. I completely understand your point but that's also why Box Office is one point of many.
GinjaNinja
GinjaNinja - 8/28/2013, 2:05 PM
@blackjack10 yeah pretty much.... He does have a point though even with his incredibally biased opinion.
CaptainHulk3
CaptainHulk3 - 8/28/2013, 5:13 PM
@levi Not being trying to be a jerk bro! But with these comments, i did a 180º with my opinion of you dude! I apologize for last being an @$$ last night!!! You may have some since after all! I'm all for debate! But very frustrated with all the back & forth between IM3 haters & MOS haters! I was very upset with the twist too! But got a chance to see IM3 very recent & the twist is kinda great we may have been short side! As for MOS I can't wait to own MOS bc I was so mad about Jonathan Kent tornado debacle that I hope my opinion changes here too! Supes has always been my favorite! Huge Smallville fan & MOS broke my heart with the tornado!!!
GuardianDevil
GuardianDevil - 8/28/2013, 5:41 PM
Marvel movies aren't necessarily better than DC movies Marvel just makes a crapload more filmsthan DC does. The first two of Nolan's Batman films are better than all of Marvel movies except Spider-Man 2 in my opinion. But as the list goes down, Marvel's average to good movies are better than DC's. In fact, DC's movies are mostly hit or miss. They are great, or they are absolutely horrid. Marvel is more consistent and has more solidly good films, but DC's best are better than Marvel's best IMHO.
Tainted87
Tainted87 - 8/28/2013, 11:52 PM
I will never... EVER... not in a million years...
...understand the fan-war between Marvel and DC.

It's not about who came first. It's not about who makes more money. It's not about which one has the best tv shows. It's not about which one has the better comics.

I wanna say something, but I think some blowhards might take offense. F*ck it, I'm doing it anyway.

Once upon a time, my mother introduced me and my siblings to her boyfriend. Loathsome son of a bitch, but that's not relevant. We started talking about what movies we liked, and he started bashing some of the ones I named. Now it seemed it was all light-hearted at first, except then he begins to criticize the actors I've mentioned. Now he must be just picking at me, right? So then we start talking about what he likes, and imagine that - the two of us enjoy seeing the same actors. I chime in that I liked so-and-so in this one movie, and he exclaims that it's not a movie he liked, blah blah blah, the actor's better in some obscure movie. Change of subject is clearly in order. Start talking about music, since I'm an oldies guy, and cool - we both like David Bowie. Except by the end of that conversation, he really DOESN'T seem to like Ziggy so much, and concludes that I must have just checked out some greatest hits album and don't know anything about him.

And that's how this DC vs Marvel bullshit goes. Someone thinks that one is too commercial, someone thinks that the other is too derivative. Someone thinks a certain writer is a god among mortals, where another thinks it's overrated.

At the end of the day, each side is trying to reconcile their own beliefs, and it's ridiculous.

Both have faults, both have great achievements. No matter who "wins" - WE are the ones who ultimately benefit.
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