DC Rebirth Money Gimmick Comes To a End: Marvel Wins October Comic Sales!!

DC Rebirth Money Gimmick Comes To a End: Marvel Wins October Comic Sales!!

The last three months of DC Rebirth put them on top. Let's take a closer look at the October 2016 comic sales to see what caused a shift between DC and Marvel.

By CaptainSalt - Nov 11, 2016 06:11 PM EST
Filed Under: Marvel Comics
Source: comichron.com

The result of October's action was a return for Marvel to the top of the unit and dollar market shares charts, after several months during which DC's Rebirth titles gave it the lead. The returnable phase of releases is coming to an end for most of those books, yet DC remained a strong second with both figures topping 30%. Boom shot up to fourth place in unit sales, though much of that again is a Loot Crate statistical artifact.

Dollar Share Unit Share
Marvel 35.89% 36.58%
DC 30.70% 34.76%
Image 9.45% 8.83%
IDW 4.70% 3.44%
Dark Horse 3.47% 2.27%
Boom 2.85% 5.55%
Dynamite 2.00% 1.54%
Titan 1.23% 1.13%
Viz 0.88% 0.29%
Oni 0.81% 0.58%
Other 8.00% 5.02%
 
Marvel's win is actually greater than appears. Diamond counts what retailers ordered not what they sold. So it's no way to tell how much of the initial orders got returned later.

Marvel's Champions #1was the distributor's top comic in dollar terms.

Comic Book Price Publisher
1 Big Trouble In Little China/Escape From New York #1† $3.99 Boom
2 Champions #1 $4.99 Marvel
3 Doctor Strange and the Sorcerers Supreme #1 $3.99 Marvel
4 Dark Knight III: The Master Race #6 $5.99 DC
5 Batman #8 $2.99 DC
6 Batman #9 $2.99 DC
7 Civil War II #6 $4.99 Marvel
8 Darth Vader #25 $5.99 Marvel
9 All-Star Batman #3* $4.99 DC
10 The Walking Dead #159 $2.99 Image
 
As of now(October 2016) for the year of 2016 Marvel is at 372% dollar share. DC is at 294%. Which means even if DC hits there highest monthly percent of Rebirth over Marvel which is 9% for the last two months of 2016 there still gonna lose for the year by about 50% dollar share. Marvel wins for 16 years in a row. And DC just lost October. Basically it's impossible for DC to win 2016 at this point. And the true win is actually worse than that because the returnable Rebirth titles makes DC's numbers look over inflated.

Marvel will win 2016 by about 100% dollar share.
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CaptainAmerica
CaptainAmerica - 11/11/2016, 7:20 PM
Marvel comics itself is a gimmick
Jokester
Jokester - 11/11/2016, 9:12 PM
@CaptainAmerica - You wanna talk about gimmicks?

Pick up a Marvel NOW comic. Everything on there is a gimmick.

Remember this gimmick.



http://media.tenor.co/images/9e382900d4d30d26bdc1747cb3abf823/raw
CaptainAmerica
CaptainAmerica - 11/11/2016, 9:30 PM
@Jokester - don't remind me
HelloAlien
HelloAlien - 11/11/2016, 10:13 PM
@Jokester - gimmick hold up have u been keeping up with the cap comic cause um SPOILERS it's revealed that cap had worked with bruce before he died and found out about this new future seeing character and found a way to manipulate what he sees to make sure that he doesnt see caps end game ... Which proves he's behind civil war 2 , it proves iron man's side is the right side and thats why civil war 2 has been given extra issuses to finally give reason to why civil war 2 is important
Darkknight23
Darkknight23 - 11/12/2016, 5:02 AM
@Jokester - and they LOVED it
Jokester
Jokester - 11/12/2016, 7:13 PM
@HelloAlien - Explaining the gimmick doesn't make it any less than a gimmick.
HelloAlien
HelloAlien - 11/12/2016, 8:14 PM
@Jokester - yes it does my explanation proves it wasnt a gimmick
Jokester
Jokester - 11/13/2016, 11:36 AM
@HelloAlien - No. It just proves that you can explain a gimmick. Its still a gimmick.
THEDARKKNIGHT1939
THEDARKKNIGHT1939 - 11/11/2016, 7:25 PM
When you try to troll but find out the Marvel prices add up higher than DC prices.
Earthbound
Earthbound - 11/11/2016, 7:32 PM
DC's Rebirth isn't a gimmick. It was giving old fans a reason to read their books again after the New 52 gimmick (which I actually enjoyed). Giving fans what they want isn't a gimmick. Besides, I'd read DC's books over Marvel's any day. I wish Marvel was better but I just don't feel as connected to their stories like I do with DC's. Maybe if Marvel would go back to basics as well I'd be interested. But people seem to read their books so good for them, I just wish it wasn't such a mess, at least DC's attempting to clean their mess. I thought Marvel was doing a resurrection event but I've not seen anything else about it.
Darkknight2149
Darkknight2149 - 11/11/2016, 7:33 PM
"DC Rebirth Money Gimmick Comes To a End."

Uh oh. Here we go again.

Darkknight2149
Darkknight2149 - 11/11/2016, 7:34 PM
Darkknight2149
Darkknight2149 - 11/11/2016, 7:36 PM
Nightmare
Nightmare - 11/11/2016, 7:39 PM
GhostDog
GhostDog - 11/11/2016, 7:41 PM
thor2273
thor2273 - 11/11/2016, 7:47 PM
Flamebait!

Matador
Matador - 11/11/2016, 7:51 PM
Damn that suck for IDW might have to buy some stock in them before they explode.
BlackStar25
BlackStar25 - 11/11/2016, 8:37 PM
LOL! Thats a whole lot of Batman....
AsgardianHobo
AsgardianHobo - 11/12/2016, 12:50 AM
@BlackStar25 - It has always been a whole lot of Batman
Darkknight23
Darkknight23 - 11/12/2016, 5:04 AM
@AsgardianHobo - Batman has been holding it down for the industry for quite a while. Respect.
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