Actress Rose McGowan Blasts Fox For Controversial X-MEN: APOCALYPSE Billboard; Studio Apologizes
A billboard featuring a pivotal moment from the climax of X-Men: Apocalypse has caused quite a stir, and actress Rose McGowan has called the studio out for the marketing decision. Click on for more...
The final act of Bryan Singer's X-Men: Apocalypse features a dramatic, pivotal scene between En Sabah Nur (Oscar Isaac) and Mystique (Jennifer Lawrence), which involves the villain grabbing the shape-shifting mutant by the throat in an effort to draw Xavier (James McAvoy) out of hiding to face him.
It's a moment that was already teased in numerous TV spots and trailers, but a striking new billboard depicting the scenario has come in for quite a bit of backlash - and one of the most vocal detractors is actress Rose McGowan (Scream, Charmed), who has publicly criticized the imagery.
"There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous.
So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?"
Fox has since apologized and removed the billboard in question. What do you guys think? Does McGowan have a point, or is this being blown out of all proportion? Sound off in the usual place and let us know.
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