In the Crash the Super Bowl contest, consumers compete to have their own Doritos ads air in front of a television audience of millions during Super Bowl XLVIII. But things are different this year, as the two luck winners this year will also win the opportunity to work with Marvel Studios on the "Avengers: Age of Ultron" set. The creator of the winning ad (based on fan votes) will also win One Million Dollars in prize money. The runner-up will win Fifty Thousand Dollars.
Incredible content has no geographical boundaries. said Ann Mukherjee, senior vice president and chief marketing officer, PepsiCo’s Frito-Lay division.
As a brand that spans 46 countries on six continents, we know firsthand that regardless of where our fans are located, they are all about seizing the moment and making an impact in the boldest way possible. With Crash the Super Bowl, we’re now delivering an unprecedented opportunity for fans around the globe to share their talent and creativity on one of the world’s largest advertising stages. Stan Lee also commented on the contest.
Marvel is all about creating unique characters, telling intriguing stories and engaging audiences in the boldest ways possible, which is what the Crash the Super Bowl contest does for Doritos fans and makes this collaboration so powerful, said Stan Lee.
The winners of this contest will have the incredible opportunity to not only see their work broadcast to millions on the Super Bowl, but also become a part of the Marvel family and work with some of the most dynamic talents in the entertainment industry today. So Comic Fans, do you want to work on set of
The Avengers: Age of Ultron? I know you do. So if you are creative enough to make a commercial, better get making one (but only if Doritos are sold in your country)...
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