Comics: Local Ad For The New DC 52 That Will Appear In Cinemas

Comics: Local Ad For The New DC 52 That Will Appear In Cinemas

DC has released the ad that will feature your local comic shops information that will appear in cinemas before movies for the new 52 title relaunch.

News
By WaylonJones - Aug 18, 2011 09:08 AM EST
Filed Under: DC Comics
Source: Bleeding Cool


Bleeding Cool has gotten us a look at the ad that will showcase your local comic book shop's(if they chose to sign up for it) information. The ads will be 30 seconds long and run in movie theaters before feature films with this picture featuring the shops information at the end. Ads will run August 31 to September 30.



DC's new 52 kicks off with Justice League being released on August 31, 2011.
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darkknightlegend
darkknightlegend - 8/18/2011, 9:41 AM
They should make it clear that they're talking about comics. But I guess its a good way to get people in to comic shops generally and local business as a whole.
Shaman
Shaman - 8/18/2011, 9:42 AM
LAME
marvelguy
marvelguy - 8/18/2011, 9:44 AM
It will be the biggest retcon to be retconned in a couple of years!
golden123
golden123 - 8/18/2011, 9:44 AM
They should have done this ten years ago. This is exciting!
golden123
golden123 - 8/18/2011, 9:45 AM
They could end up saving the industry!
write33
write33 - 8/18/2011, 9:46 AM
wow, this new 52 is just reeking of desperation. "BUY THIS BUY THIS BUY THIS!! NOW!!!!!!"
has the WB told DC that sales MUST go up by X-amount before December or all books without the word "Bat" in the title are cancelled? I am starting to think that's more real and less of a joke.
eesh, I am very morbidly curious what becomes of DC in 2012. (I don't see 52 #1's working)....going all digital? maybe...
darkknightlegend
darkknightlegend - 8/18/2011, 9:47 AM
@Shaman it is just a generic poster :P You cant really expect much unless they get Jim Lee to personally pimp slap everyone in to buying it
golden123
golden123 - 8/18/2011, 9:47 AM
They should have been doing this for longer than a month though. Like two months. They should also continue with different ads after September thirtieth.
Action
Action - 8/18/2011, 9:47 AM
I think DC is trying to reach everyone by advertising their business. Good for them trying a different way of selling comics.
darkknightlegend
darkknightlegend - 8/18/2011, 9:49 AM
@write33 I hardly think advertising to get more readership is desperation. The whole industry needs more readers as it is.
golden123
golden123 - 8/18/2011, 9:49 AM
@write33: Advertising does not equal desperation. Advertising equals good business skills.
DarthTesla
DarthTesla - 8/18/2011, 9:51 AM
This is awesome.

I might not 100% agree with the retcon, but comic book ads in a movie theater is great. I hope it's a trend that sticks.
venkman83
venkman83 - 8/18/2011, 9:54 AM
@golden123 advertising isn't desperate but continually retconning is. it also shows poor writing skills. when a company can't continually and seamlessly update their characters to keep them interesting they must be lousy add afflicted writers. it shuns away many old fans because the history that they grew up with is suddenly gone. its bad business.
venkman83
venkman83 - 8/18/2011, 9:54 AM
*A.D.D
Shaman
Shaman - 8/18/2011, 10:00 AM
darkknightlegend- I know but i would have prefered a stand alone poster. Not just the JL cover on a black background. That poster's [frick]ing lame considering it's purpose is to advertise something so earth shattering.
darkknightlegend
darkknightlegend - 8/18/2011, 10:02 AM
@Shaman yeah i totally agree. Its been over-used. They should have made the effort to actually make it seem like some thing epic :P
Shaman
Shaman - 8/18/2011, 10:03 AM
If DC wants money, all they need to do is quit publishing on paper, put it all for free online and charge up the wazoo for adds on their site. They're hemoraging money at the moment.
VictorHugo
VictorHugo - 8/18/2011, 10:10 AM
Agree, this poster is too ROB LIEFELD like for someone like Jim Lee, i expected a little better, something like "Hush"
Shaman
Shaman - 8/18/2011, 10:11 AM
VictorHugo- DEFINITELY!
Shaman
Shaman - 8/18/2011, 10:18 AM
Trailers for comic books? If it's not done with motion comics, it's lame.
Redhood2k10
Redhood2k10 - 8/18/2011, 10:35 AM
can't wait, looking forward to the new JLA series.
BackwardGalaxy
BackwardGalaxy - 8/18/2011, 10:37 AM
It's not a great ad. Non-comic book fans aren't going to know what this really is based on that 30 second ad.
brazilianFlash
brazilianFlash - 8/18/2011, 10:42 AM
WTF why did they cut Flash ?
ironpool007
ironpool007 - 8/18/2011, 10:52 AM
I can't wait for this. Issue one of Justice League is hitting the same day as the new Red Hot Chili Peppers album "I'm with you." Then when September hits I'll be trying 22 more of these new comics.
SuperSomething616
SuperSomething616 - 8/18/2011, 11:25 AM
Shameless!!!

For shame DC...for Shame...
marvel72
marvel72 - 8/18/2011, 12:12 PM
shite!

i think i'll be sticking with green lantern,the flash & red lanterns.i may try justice league dark & swamp thing.
ComicBrooks
ComicBrooks - 8/18/2011, 12:14 PM
Who cares. I mean really DC is shoving this 52 down our throats like theyre out of ideas
ScionStorm
ScionStorm - 8/18/2011, 1:51 PM
Not impressed with GL giant gun. What creativity went to that weapon? Was GL reading the Daredevil Avengers preview?
alucard365
alucard365 - 8/18/2011, 1:56 PM
all i want is more Batman.
Fastestmanalive
Fastestmanalive - 8/18/2011, 1:56 PM
Man I really liked Wonder Woman's pants, she actually looked good in those.
ROMACK
ROMACK - 8/18/2011, 3:29 PM
I am interested in Swamp Thing. Everything else....well we will just have to wait and see.
comicbookjerk
comicbookjerk - 8/18/2011, 3:43 PM
Im just lost on how this ads on main but yet the commercials aren't? the commercials are way cooler than a picture........
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