Marvel Editor-in-Chief Axel Alonso Talks Hip Hop Variants.

Marvel Editor-in-Chief Axel Alonso Talks Hip Hop Variants.

Marvel Editor-in-Chief Axel Alonso shares his thoughts on Marvel’s popular variant covers inspired by hip hop albums. With six fresh pieces revealed this weekend find out what the man behind the project had to say and check out these sweet new covers.

By speedyg33 - Aug 25, 2015 10:08 PM EST
Filed Under: Marvel Comics
Source: 2DopeBoyz



Many of you have followed this popular promotion through some of my past articles that showcased the weekly release of variants inspired by classic hip hop albums, and Marvel Comics continue to deliver inspired pieces of art that even non fans of hip hop can appreciate and enjoy.

This week I have a little something extra, a bonus track of sorts. Andreas Hale  over at 2dopeboyz sat down with the brains behind this project Marvel Editor-in-Chief Axel Alonso to talk hip hop, comics, and more. Here are a few of the highlights.
 

What inspired this concept of recreating classic hip-hop album covers with Marvel characters?

“We do a lot of theme-based variants – homages to movie posters, fine art, album covers – so I’d been toying with the idea of doing a wave of variants inspired by Hip-Hop album covers.  The phenomenal response to the Run the Jewels variants we did a few months ago confirmed something I knew in my gut: a lot of Marvel Comics fans are Hip-Hop fans, and a lot of Hip-Hop fans are Marvel Comics fans.”

 

Schoolly D's Saturday Night,  Karnak #1 Kaare Andrews
The Fugee's The Score, The Ultimates #1 Mike Deodato


What is the process that goes into recreating these covers? How do you choose which superheroes fit and which album covers to recreate?
 
“Where to start?  Well, there were certain artists – certain covers – that we just had to do, know what I’m saying? Illmatic [Nas], The Chronic [Dr. Dre], Straight Outta Compton [N.W.A.], 3 Feet High and Rising [De La Soul], The Miseducation of Lauryn Hill.  And you can’t do something like this and not include artists like Wu-Tang Clan, or Meth, or Raekwon, or GZA, who drop references to comics all the time in their lyrics.  This is your chance to holler back.”

“So the process kind of started with those covers.  There were a few [comic book] artists that I looped in right away because I knew they were Hip-Hop heads – Sanford Greene, Damion Scott, Juan Doe, Mike Del Mundo – and got them rolling on some of the most iconic covers right away, and we built from there. Like I said, some of the covers – the Sam Wilson: Captain America/Love.Live.A$AP homage or the Dr. Strange/The Chronic homage – were no-brainers.  Others – the Karnak/Saturday Night: The Album cover, the Squirrel Girl/Wolf cover – took more thought.”


 

Wiz Khalifa's Rolling Papers, Vision #1 Vanesa R. Del Rey
Wale's Attention Deficit, Deadpool #1 Kaare Andrews



How has the response been?
 
"Fantastic.  I knew this initiative would excite people, but I had no idea we’d get the crazy support from so many of the rappers themselves. Killer Mike was the first to give us a shout-out on Twitter.  Questlove, Posdnuos, Pete Rock, DMC and Lil B all weighed in, too. The one that blew me away was Nas.  When Mass Appeal showed him our Illmatic/Miles Morales homage, he said, “This is a dream in real life.”  When the artists themselves embrace what you’re doing, that speaks volumes."

 

Vince Staples' Summertime 06, Moon Girl & Devil Dinosaur #1 Jeffrey Veregge
Gravediggaz's 6 Feet Deep, Legion of Monsters # 1 Wilfred Santiago



Just some of a great interview that  can be read over at 2dopeboyz. So what's the verdict? Which covers do you like this week? Leave your picks in the usual place.
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RandySlammage
RandySlammage - 8/26/2015, 12:21 AM
A lot of Marvel fans are also into other music too. Would have been better to use multiple music genres over many different titles. Really over the ever increasing downward spiral of Marvel Comics over the past year. Everything is just terrible now.
nikgrid
nikgrid - 8/26/2015, 12:56 AM
Axel Alonso is a [frick]ing liar. He said the MCU wouldn't change the comics.
nibs
nibs - 8/26/2015, 4:20 AM
So the owner of my LCS tells me that in order for comic stores to even qualify to receive variants, the stores must order between 125 to 200% of their original order on that comic. For example, if your store usually orders 50 copies of Ms Marvel per month, than they must order 100 copies in October in order to receive any hip hop variants.

Companies pull similar stunts of course all the time, but I heard this is one of comic's worst cash grabs of all time
Baka
Baka - 8/26/2015, 5:18 AM
I dont really give a shit about these hip hop variants but i really need this Invincible iron man #1 variant by Adi Granov though:
sKeemAn
sKeemAn - 8/26/2015, 5:21 AM
I've always loved these. As a hip hop and comic fan they speak lose to my heart





sKeemAn
sKeemAn - 8/26/2015, 5:24 AM
SuperCat
SuperCat - 8/26/2015, 5:53 AM
SuperCat
SuperCat - 8/26/2015, 5:54 AM
SuperCat
SuperCat - 8/26/2015, 5:56 AM




YeezusWept
YeezusWept - 8/26/2015, 6:35 AM
So rap-inspired variants are a reason for the downward spiral of Marvel comics?



Really sad how people are quick to get pissy over lack of diversity in music genres, yet any push for real diversity in comics gets either no support or an eye roll...
Sulti1274
Sulti1274 - 8/26/2015, 7:54 AM
Screw the people who hate Hip Hop/Rap. Your opinions are invalid and we don't go around criticising other genres of music but Hip Hop automatically gets s***ted on all the time
RandySlammage
RandySlammage - 8/26/2015, 5:30 PM
Fact is hip-hop/rap has been forced down our throats over the past 15 years. Movies, TV shows, commercials, radio, magazines, f***ing food and now comics. I don't hate either genre, but I am sick of it EVERYWHERE now. Also I wasn't s***ing on anything in my first post other than that Marvel could have done more and reached a wider audience with more than one genre for these covers. That and the fact that yes, the comics are awful right now (Star Wars aside). As for the "diversity" comment, Marvel hasn't tried any real diversity in the past 10 years. I don't count gender swapping, race swapping and sexuality swapping the indenities of existing characters diversity. That is just pandering, real diversity would be putting in the effort to create new interesting diverse characters. However that takes real effort, so they fall back on changing existing characters and calling it a day.
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