TRON: Legacy will be very active at this year’s Comic-Con in San Diego. This will be their third straight year making an appearance and it will be on a very large scale. One of their displays will be toys, and oh what cool toys these will be! Along with cutting edge electronics and detailed vehicles there will be action figures that
"are the first to feature impulse projection technology, which brings the characters to life by projecting digitized, illuminated and moving faces onto the helmet just as in the film.” The coolest toy has to be the Zero Gravity Light Cycle which
“features six-foot light-emitting trails and legendary Air Hogs technology allowing the vehicle to be driven on a wall or even upside down.” According to Chris Heatherly, VP of toys and electronics at Disney Consumer Products:
“TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen. This is not a typical movie line. We’re working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products." This was also part of the press release:
Fans will get a first look at the all new TRON: Legacy-inspired toys and electronics at San Diego Comic Con next month. Disney will showcase an interactive TRON booth that will engage fans with an array of new TRON-inspired merchandise launching this fall. Capturing the action, light, and cool aesthetic style of the film, the line on display will also include collectibles, apparel and accessories for men and women, publishing and the new TRON: Evolution video game from Disney Interactive Studios. Comic Con exclusive TRON product will also be on sale. Disney will also reveal exciting new mobile content at the event. San Diego Comic Con will be held at the San Diego Convention Center July 22-25, 2010. Visit booth #3712 to see the TRON showcase. See them in action with this preview video.
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