Which is the opposite of the way Warner's handled the 3D conversion process for 'Clash of the Titans', in fact 'Harry Potter and the Deathly Hallows: Part 1' has been 3D reniged as well because Warner's was trying to do it the old cheap way. Not so for 'Transformers 3: The Dark of the Moon'!
Vincent Page, who also worked on James Cameron's 'Avatar' is behind the 3D process for 'Transformers 3: The Dark of the Moon'! During an 'Avatar' extended blu-ray edition press day Vincent said TF3 was shot using 3D cameras, it will also go through the post-conversion 3D process as well. This means a double dose of 3D goodness, it also means the 3D process was executed in the correct way.
Vincent goes on to say: "We're doing Transformers with Michael Bay, and that's a big challenge because he's not the kind of director that's going to give you a break, but he met it halfway and he said, 'Look, it complements my product, and I want to incorporate this into my shooting style.' They're doing both [processes]...once we win that, once they know you're putting a better product on the screen, then you're working as a team. I think the dimensionalization quotient, if you will, can work if you have enough time, if you have the right talent behind it and some money to back it, you're in a good place to work in it. Because it's part art, part time and it's part technology. This theory of just push-button in the context of a film that you already have an allotted amount for 2D, the fact that you're going to convert it into 3D, I think people are beginning to realize that's not as great an option as it once was thought to be. Avatar kind of elevated us to say now we have a 3D camera to go shoot a 3D movie and you can make the money of Avatar. I do feel that if you have the proper amount of time, given a 'Lord of the Rings' or 'Star Wars' and if you put the right team together, you can make good product."
You can bet you're butts with both hands that Lucas is not going to cut any corners with the 3D release of Star Wars. That project has been put on the back burner for years because the 3D tech just is not there. Lucas should be thanking James Cameron for finally making a successful 3D process known to the rest of the world.
Chalk this up to a 'If it's done right, it will be good' statement.
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