Despite being in a period where comic book adaptations and superhero media have become immensely popular and hugely successful, time has shown that they are not guaranteed hits. Within the realm of television alone, we’ve seen huge misfires like Marvel’s Inhumans. However, unlike the panned ABC program, the numbers for the premiere of Cloak & Dagger show that Freeform has managed to successfully take advantage of the superhero craze.
In fact, the Marvel drama proved to be more than just a success as it managed to be the network’s most watched program since the series finale of Pretty Little Liars, which is easily one of the most popular shows in Freeform’s history.
Furthermore, Cloak & Dagger managed to break a network record as it earned the title of being Freeform's best digital debut with 716,000 starts. This massive number helped the show gather an impressive "7.3 million views across linear and digital platforms" over the course of three days. And with an impressive 78%, the series earned the largest Live+3 day bump of any Freeform debut.
In all, we are looking at a pretty big success if Freeform and Marvel manage to maintain these kind of numbers.
Now, what do you folks think of this achievement? Do you think Cloak & Dagger deserves these numbers? Make sure to comment below.
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