For those of you that don't know, Fox's latest X-Men project hits theatres next month on May 23rd. Now, in completely unsurprising business move, Fox has announced that that specific release date will be shared with China!
"X-Men: Days of the Future Past", the latest of the X-Men franchise, will hit Chinese and U.S. cinemas on the same day, May 23, announced Twentieth Century Fox's microblog on Monday.
The new X-men movie will be the fifth Hollywood import in 2014 to be released simultaneously in China and the United States, after "Jack Ryan: Shadow Recruit", "Need for Speed", "Captain America: Winter Soldier" and "Rio 2".In 2013,only three films were screened in this way.
Earlier screening and promotions involving big stars are becoming a popular way for Hollywood companies to tap into the Chinese, now the world's second largest, movie market.
Insiders suggest that simultaneous release can help avoid spoilers and piracy, where a large number of people watch downloaded films. Timely screening also helps more film stars to visit China.
The movie features Chinese star Fan Bingbing. In March, Chinese fans received Chris Evans and Scarlett Johansson (Captain America), Andrew Garfield (Spider Man) and Johnny Depp (Transcendence).
Twentieth Century Fox has not announced any specific plans for promotions in China.
Nice to see a movie release in the two biggest movie markets worldwide on the same day, isn't it...
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